Wednesday, November 25, 2009

A-DATA appoints Inspan as national distributor

Latest range of Flash Drives and microSD Cards introduced, Basket for partners gets even bigger

CHENNAI / BANGALORE / MUMBAI, India – October 27, 2009 – Inspan Infotech, one of the largest IT distribution company for motherboards, cabinets and PC components in India, has entered in to strategic and long term agreement with A-DATA, the worldwide leader in DRAM memory and Flash application products. With this distribution rights, Inspan enables its partners to address the larger and newer set of customers.

Flash Drives and microSD Cards will be the first set of A-DATA products that Inspan will focus on to build volumes and footprint in the consumer space for higher infotainment experience. Flash Drives are based on the applications and come with a wide option of four different series named Nobility, Theme, Sports and Classic (NTSC). Capacities start with 2GB and goes up to 64GB depending on the model within the series.

Another interesting feature is the aesthetics; they beat the monotony by offering various styles, colors and trendy designs catering different segments of the users. There are comical characters from Disney like Mickey Mouse and its family to fascinate the younger lot. People who would love to see and think adventure can opt the ‘surf boards’ or other sports models available in these ranges.

Inspan has launched Micro SD cards from A-DATA. These cards come in 3 different series again depending upon the usage and applications. They are Turbo, Speedy and Reader. Each of these series has number of models available within the range. In coming months Inspan plans to launch more product lines of A-DATA (XPG and Ext HDD).

We are highly excited and proud about this new partnership with A-DATA. The launch of these trendy product ranges and the association has come at the right time for Indian market. We are confident that with this expansion, our footprint will be seen in newer segments while our partners gain in terms of higher customer engagements” said Sudhir S, Managing Director of Inspan Infotech. "A-DATA in a short span of time has achieved the excellent position for itself both in quality and business road map. We, at Inspan seek to derive those strengths in taking A-DATA to a newer level of excellence in India using our strength and experience”, felt Sudhir.

We recognize the leadership position and the experience of Inspan and their team in IT components market. Moreover the time of our entry is also conducive. With that confidence we have entered in to this long term partnership with Inspan and we sincerely hope that Inspan will provide the required push to make our products penetrate India Market” said Chris Chang, Head – International Business at A-DATA Technology.
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About Inspan Infotech
Inspan Infotech is one of the leading IT distribution companies in India with distribution of established brands like Mercury, BenQ, Acer, Numeric, Corsair, etc. Inspan has proved to be one of the fastest growing companies in India registering double the growth rate of IT industry in India for last two years. Inspan has grown due to its strong channel partner network and strong association with major vendors. Inspan believes in providing full value to its partners and is constantly working to add more value per job done. Inspan is looking to constantly add new product lines to complement and leverage on its existing strength to provide more value to partners. With 25 branches across all regions of the country and 3,000 channel partners, Inspan is poised for the next big jump. Website: http://www.inspaninfotech.com/

About A-DATA
A-DATA Technology is the world’s second largest vendor of memory modules (iSuppli, May 2009), 2007 Taiwan Top 20 Global Brands as well as Emerging Brand (Interbrand, July 2007). The company’s main product lines include memory modules, USB Flash drives, memory cards, Solid State Drives and portable external hard drives. A-DATA’s corporate philosophy emphasizes constant innovation, first-rate quality and superior product performance; its innovative products have led the way in the memory industry. A-DATA products have won many major international design awards, including Germany’s iF Design Award and Reddot Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. To find out more information about A-DATA technology, you can visit the A-DATA website at http://www.adata-group.com/

Media Contact at A-DATA:
Cheryl Chu
Marketing Department
Tel:886-2-82280886 ext.12865
Cheryl_Chu@adata.com.tw
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